Rainbow Brite's Grand Return: Everything You Need To Know About The New Series & Movie

12 Jul, 2025

Get ready for a blast of 80s nostalgia, because a beloved icon is making a vibrant comeback! For anyone who grew up in the 1980s, the name Rainbow Brite conjures up images of a world bursting with color, friendship, and adventure. This iconic character, who starred in her own eponymous TV series and became a significant part of children's culture, is officially returning to screens. And it's not just one project – fans can look forward to both a new theatrical film and a television series, promising to captivate a new generation while bringing a wave of nostalgia to original fans.

The news, per Variety and other outlets, confirms that Rainbow Brite is back, and she’s ready to cut through any cloud in the most colorful way possible. This isn't just a simple revival; it's a grand plan orchestrated by a powerful partnership. The once-popular kids franchise is being resuscitated by Crayola Studios and Hallmark, with grand plans that would likely bring the magic of Rainbow Brite to a wider audience than ever before.

The Return of a Color Icon

Rainbow Brite is more than just a character; she's a symbol of positivity, imagination, and the power of color. Introduced in 1984 by Hallmark Cards, the American media franchise quickly blossomed into a phenomenon. The animated Rainbow Brite television series first aired in 1984, the same year Hallmark licensed the character, paving the way for a beloved children's franchise which spawned a cartoon series, specials, toys, books, and more. She was, and still is, seen as a "girl power children's icon" who taught kids about the importance of brightness and optimism.

Now, as the beloved character celebrates its 40th anniversary this year, Rainbow Brite is preparing for a comeback through a collaborative effort between Crayola Studios and Hallmark. This timing is perfect, allowing for a celebration of her legacy while introducing her vibrant world to an entirely new audience. It's official: Hallmark has teamed up with Crayola Studios and Cake Entertainment for an all-new animated series based on the iconic Rainbow Brite! This revival, timed with the franchise's 40th anniversary, will include both a feature film and a new TV series, ensuring that Rainbow Brite's return is nothing short of spectacular.

Who's Bringing Back the Brite?

The Powerhouse Partnership: Crayola Studios & Hallmark

The driving force behind this exciting revival is the collaboration between Crayola Studios and Hallmark. This partnership makes perfect sense. Hallmark, as the original creator and licensor of the Rainbow Brite franchise, holds the key to its authentic essence. Their deep understanding of the character and her universe provides a solid foundation for any new adaptation. Meanwhile, Crayola Studios brings an unparalleled expertise in color, creativity, and engaging young audiences. It’s a match made in a rainbow-colored heaven.

Crayola Studios and Hallmark are teaming to develop a new TV series and feature film inspired by the 1980s children’s franchise. This collaboration is set to give Rainbow Brite a fresh "remix," as stated in the announcements. Furthermore, Crayola Studios will be handling the merchandise, ensuring that fans, both old and new, will have plenty of ways to bring Rainbow Brite's colorful world into their homes. This integrated approach, covering both content creation and consumer products, suggests a comprehensive strategy to re-establish Rainbow Brite as a leading children's property.

A Modern "Remix" for a New Generation

The phrase "Rainbow Brite is getting a remix" is particularly intriguing. It suggests that while the core spirit and values of the original will remain intact, there will be contemporary updates to appeal to today's children. This could manifest in various ways:

Animation Style: While the charm of 80s animation is undeniable, a modern animated series and film will likely feature updated visuals, perhaps incorporating CGI or a more dynamic 2D style that resonates with current animation trends.
Storytelling: The narratives might be crafted to address contemporary themes, while still upholding Rainbow Brite's positive messages of kindness, bravery, and the importance of spreading joy. The adventures could be grander, taking advantage of modern storytelling techniques.
Character Development: While Rainbow Brite and her trusty horse Starlite, along with the mischievous Murky Dismal and his sidekick Lurky, are central, there's potential for deeper character arcs and perhaps new allies or challenges that reflect a more complex world.

The goal is clear: to bring back this '80s icon for a new generation, ensuring that her message of color and hope continues to shine brightly.

What to Expect: Film and Series Details

The dual approach of a theatrical film and a TV series is a smart move, allowing for different narrative scopes and audience engagement points.

The Theatrical Film: A Big Screen Adventure

A feature film offers the opportunity for an epic, high-stakes adventure. Imagine Rainbow Brite's vibrant world, Bright World, brought to life on the big screen with stunning detail and expansive landscapes. The film could serve as a grand reintroduction, setting the stage for the new series. It might focus on a singular, overarching threat to color and happiness, requiring Rainbow Brite and her friends to embark on a truly cinematic quest. This format allows for breathtaking visuals, immersive soundscapes, and a truly memorable experience for families in cinemas.

The New TV Series: Weekly Doses of Cheer

The television series, on the other hand, will provide ongoing adventures and allow for deeper exploration of characters and the world of Rainbow Brite. From the log lines, it appears that the series will continue the episodic format, allowing for regular doses of cheer and color. This means fans can look forward to:

Regular encounters with Rainbow Brite’s colorful friends, the Color Kids, and the adorable Sprites.
New challenges and mysteries for Rainbow Brite to solve, often involving Murky Dismal's attempts to drain the world of its color.
Opportunities for character growth and the introduction of new elements to Bright World.

This combination ensures that Rainbow Brite’s return is both impactful and sustained, catering to different viewing preferences and allowing for a rich, continuous narrative.

Why Rainbow Brite Still Matters

In a world that can sometimes feel gray, the return of Rainbow Brite is more timely than ever. Her core message—that color brings joy, and that even in the darkest times, brightness can prevail—is universally appealing. Rainbow Brite, the girl power children's icon from the 80s, is ready to cut through that cloud in the most colorful way. She embodies themes of:

Positivity: Always looking for the good and spreading happiness.
Friendship: Relying on her friends, the Color Kids and Sprites, to achieve her goals.
Bravery: Facing down challenges, particularly those posed by Murky Dismal, with courage and determination.
The Importance of Color: Literally bringing color to the world, symbolizing hope, diversity, and vibrancy.

For 80s kids, this comeback is a cherished opportunity to revisit a beloved part of their childhood and share it with their own children. For a new generation, Rainbow Brite offers a fresh, positive role model in a visually stunning and imaginative world. Exciting news as Rainbow Brite Returns with a new TV show and theatrical movie, featuring Crayola Studios and Hallmark’s creative touch, promising to captivate a new generation!

The 40th Anniversary Celebration

The timing of this revival, coinciding with Rainbow Brite's 40th anniversary, adds an extra layer of significance. It's a testament to the enduring appeal of the character and the timeless nature of her message. Beyond the film and series, the anniversary could pave the way for other celebratory initiatives. As Crayola Studios will handle the merchandise, fans can anticipate a new wave of Rainbow Brite products, from toys and apparel to art supplies, allowing them to fully immerse themselves in the colorful universe once more.

Everything old is new, and now a forgotten 80’s character is getting ready to cut through that cloud in the most colorful way. Rainbow Brite and all of her friends are returning in an all-new movie and television series, celebrating 40 years of joy and imagination. This is more than just a comeback; it's a full-blown celebration of a character who has left an indelible mark on generations.

80s kids rejoice, Rainbow Brite is making a comeback! The beloved character Rainbow Brite is returning for a new series and movie! Hallmark and Crayola Studios team up to bring back this '80s icon for a new generation, ensuring her legacy continues to inspire and delight. Rainbow Brite is officially getting a new TV series and feature film, marking a vibrant new chapter for the beloved 1980s children’s franchise.

The iconic 1980s character full of color, RAINBOW BRITE, is about to make a comeback. Crayola Studios and Hallmark are bringing back Rainbow Brite, the vibrant children’s character who was a hit in the 1980s. This revival, timed with the franchise's 40th anniversary, will include both a feature film and a new TV series, promising a magical experience for all. Rainbow Brite is returning soon! Crayola Studios and Hallmark are joining forces to revive the iconic IP for its 40th anniversary!

The 80s popular show is getting a new TV series and a movie and here’s what we know so far. Rainbow Brite is coming back! Crayola Studios and Hallmark announced they are teaming to develop a new TV series and feature film inspired by the 1980s children’s franchise. Rainbow Brite is getting a remix from Crayola Studios and Hallmark, which are teaming to develop a new TV series and feature film inspired by the 1980s children’s franchise.

In summary, Rainbow Brite is making a triumphant return with both a new theatrical film and a television series, spearheaded by a creative partnership between Crayola Studios and Hallmark. This exciting revival coincides with the character's 40th anniversary, aiming to captivate a new generation while bringing a wave of nostalgia to original fans. With plans for new merchandise and a modern "remix" of the beloved 80s icon, Rainbow Brite is set to once again spread color, joy, and positivity across screens and into homes.

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