Alyssa Brascia: Unveiling The Voice Behind Your Favorite Fashion And Beauty Insights

16 Jul, 2025

In the dynamic world of digital media, where trends emerge and fade with lightning speed, certain voices stand out for their expertise, dedication, and ability to connect with an audience. One such influential figure is Alyssa Brascia, a name synonymous with insightful fashion and beauty journalism. From meticulously reviewing the latest eyeshadow palettes to uncovering affordable ways to emulate celebrity styles, Brascia has carved a significant niche for herself, guiding countless readers through the often-overwhelming landscape of beauty and fashion.

Currently serving as an Associate Beauty Editor at the esteemed Who What Wear, Alyssa Brascia's journey in the industry is a testament to her passion and relentless pursuit of quality content. Based in the bustling heart of New York City, she brings nearly three years of robust industry experience, consistently delivering content that is both informative and engaging. This article delves into her impressive career trajectory, the breadth of her work, and why she has become a trusted authority for fashion and beauty enthusiasts worldwide.

From PEOPLE to Who What Wear: A Journey in Digital Media

Alyssa Brascia's professional path is a compelling narrative of growth and specialization within the competitive digital media sphere. Her career began with foundational experiences that quickly established her expertise in commerce content.

Early Career & Foundations at Dotdash Meredith/PEOPLE

Brascia's initial foray into the industry saw her as an e-commerce editorial apprentice across most brands at Dotdash Meredith, a major digital publishing company. This foundational role provided her with a comprehensive understanding of how to craft compelling content that drives consumer interest and informs purchasing decisions. It was during this period that she began contributing online features for prominent publications like InStyle and Shape, showcasing her versatility and knack for identifying key consumer needs.

Her talents soon led her to a significant role as a Staff Shopping Writer for PEOPLE.com. At PEOPLE, Brascia truly honed her specialization in fashion and beauty. Her responsibilities included covering a vast array of topics, from detailed eyeshadow palette reviews that helped readers navigate countless options, to seasonal fashion roundups that kept audiences abreast of the latest trends. Her work wasn't just about showcasing products; it was about providing valuable, actionable advice. For instance, she was instrumental in highlighting products like the Go Curl Eyelash Curler, which she lauded as one of PEOPLE Magazine's "10 Best Eyelash Curlers of 2023," demonstrating her influence in shaping consumer choices. Her tenure at PEOPLE, spanning nearly two years, was marked by "robust articles, lab tests, photoshoots, bathroom fit pics, and priceless memories with her incredible team," as she reflected on her bittersweet last day at Dotdash Meredith.

Elevating Her Expertise at Who What Wear

The culmination of her dedicated work and growing expertise led Alyssa Brascia to her current prestigious position as an Associate Beauty Editor at Who What Wear. This move signifies a significant step in her career, placing her at the forefront of a publication renowned for its authoritative voice in fashion and beauty. At Who What Wear, she continues to immerse herself in the latest beauty trends, product innovations, and expert insights, solidifying her reputation as a leading voice in the industry. Her base in New York City places her at the epicenter of fashion and beauty, allowing her to stay intimately connected with the pulse of the industry.

The Breadth of Her Content: More Than Just Reviews

What sets Alyssa Brascia apart is not just her ability to review products, but her comprehensive approach to content creation. Her "rivers of content" span a wide spectrum, catering to diverse interests within the fashion and beauty community.

A Deep Dive into Fashion & Beauty Trends

Brascia's articles go beyond surface-level descriptions. She delves deep into product performance, offering honest and thorough evaluations. Her work includes:

Product Rankings: From ranking the latest Makeup By Mario foundations to other cult-favorite items, she provides comparative analyses that empower consumers to make informed decisions.
Affordable Style Solutions: Recognizing that high fashion isn't always accessible, Brascia excels at providing affordable options to shop celebrity looks for less, democratizing style for a wider audience.
Trend Spotting & Seasonal Guides: She keeps readers updated on seasonal fashion roundups and emerging beauty trends, ensuring they are always in vogue.
Behind-the-Scenes Insights: Demonstrating her journalistic curiosity, Brascia has also ventured into exclusive interviews, such as chatting with "The White Lotus"' lead makeup artist about the show's behind-the-scenes magic. This showcases her ability to explore the cultural impact of beauty beyond just products.

Her content is characterized by a blend of practical advice, expert analysis, and a keen eye for what truly matters to her readers. She has quickly immersed herself in covering all things fashion and beauty, becoming a go-to source for reliable information.

Impact and Recognition

Alyssa's work has not gone unnoticed. Brands she features often express gratitude for her thoughtful and influential coverage. The "Thank you, Alyssa Brascia, for highlighting our Go Curl Eyelash Curler" message from a brand is a clear indicator of the tangible impact her articles have on product visibility and sales. Her ability to quickly grasp and articulate the value of products has made her a trusted voice for both consumers and industry professionals.

In today's digital age, a strong online presence is crucial for journalists and content creators. Alyssa Brascia leverages various platforms to connect with her audience and share her insights.

Instagram: A Glimpse into Her World

Alyssa maintains two active Instagram accounts, each serving a distinct purpose:

@alyssabrascia: Her primary professional and personal account, boasting over 4,600 followers. Here, she shares updates on her work at Who What Wear (and formerly PEOPLE), snippets from her life in NYC/CHI, and mentions of her contributions to InStyle Magazine, Shape, and more. It's a window into her professional achievements and personal journey.
@bybrascia: A dedicated account with over 500 followers, where she showcases her work as a makeup artist. This account highlights her hands-on beauty expertise and passion, offering a more visual and direct connection to her skills. It's a testament to her deep understanding of beauty beyond just writing about it.

These platforms allow her followers to engage directly with her content, see her style, and stay updated on her latest projects.

Professional Networking & Engagement

Beyond Instagram, Alyssa maintains a robust professional presence:

LinkedIn: Her LinkedIn profile serves as a professional community hub, showcasing her career milestones, skills, and endorsements. It allows industry peers and aspiring journalists to connect with her and gain insights from her experience.
Muck Rack: This platform compiles her articles, email address, and other contact information, making it easy for PR professionals and readers to access her published work and reach out.
Twitter: Though less explicitly detailed in the provided data, Twitter is also mentioned as a point of contact, suggesting another avenue for professional interaction and content sharing.

Her active engagement across these platforms underscores her commitment to transparency and accessibility, further solidifying her status as a respected figure in digital media.

Why Alyssa Brascia Matters in Digital Media

Alyssa Brascia represents the new wave of digital journalists who are not just writers but also content strategists, trend forecasters, and trusted advisors. Her ability to translate complex fashion and beauty concepts into digestible, relatable content is a rare skill. She understands the nuances of product testing, the importance of seasonal relevance, and the power of a well-researched recommendation. Her work empowers consumers to make smarter choices, whether they're investing in a new foundation or trying to recreate a red-carpet look on a budget.

Her rapid ascent from an apprentice to an associate editor at a top-tier publication like Who What Wear in just a few years speaks volumes about her talent, dedication, and the significant impact she has already made. She is a voice that resonates with authenticity and authority, making her an indispensable resource for anyone navigating the ever-evolving worlds of fashion and beauty.

In summary, Alyssa Brascia is a prominent and influential figure in the digital media landscape, specializing in fashion and beauty journalism. With a strong foundation built at Dotdash Meredith and PEOPLE, where she served as a Staff Shopping Writer, she has transitioned to an Associate Beauty Editor role at Who What Wear, solidifying her expertise. Her content, ranging from in-depth product reviews and rankings to seasonal trend reports and celebrity style guides, is characterized by its thoroughness and practical value. Beyond her written work, Brascia actively engages with her audience through platforms like Instagram and LinkedIn, cementing her status as a trusted and accessible authority in the industry. Her journey exemplifies a dedication to quality content and a keen understanding of what truly matters to her readers.

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Alyssa Brascia’s Profile | People Magazine Journalist | Muck Rack

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